Portfolio | Nike Reactland

Categories: Hardware
Released: 01.03.2018
Client: Nike

Description

Nike React is a brand new shoe that was released worldwide and to celebrate this achievement, UNIT9 was asked to create an interactive installation with Treadmill and a game play. The whole system was replicated in 4 cities in China and each one had a small different layout than the main one in Shanghai. The key feature was a game play like Mario bross where you have to jump and catch the shoe boxes to get more time and run further in the game. The game play was controlling the treadmill speed and pixelation of the user while a bespoke script was rendering the give away and updated on Nike's server to be shared on WeChat.